Why the hype about laser etching is a question a lot of folks have run by me lately.
I guess when I think about it, it is not really about laser etching specifically that makes it interesting… it is the technology and versatility behind the laser itself that lends to the excitement. It is a technology that not everybody has access to and those that do are pretty much in a static location. Laser Machines don’t have the benefit of being mobile to expose a ton of people to what a laser is capable of. So when most people think of lasers or laser products, it is kind of like going to a side-show and seeing an oddity. The uniqueness is what makes it interesting.
What drew me to the laser business, in the beginning, was the idea of being able to create unique and personalized items. For example, Anyone can go to Target or Shopko or one of the trendy shops in the mall and pick out an item because it was cute, good-looking and affordable. But, when you go to the park later that day and notice 3 other people with the same thing you have, it becomes not quite as special, not quite as attractive and not quite as unique.
A laser can make your item special, unique and personalized to you. So when you do go to the park wearing those laser-etched earrings, or carrying that laser-etched water bottle you will know that no one else has anything like it. And, furthermore, if it was designed by you, you have a piece of your imagination and personality expressed in a way that no one else can duplicate!
A laser can make cool things cooler! There are a lot of really cool things in the world… from electronic gadgets, jewelry, artwork, clothing, firearm and to drinkware, vases, and furniture. All, a lot of the time, very attractive in their own right. But to add a laser-etched logo, someone’s initials or name, a photograph or special symbol can step off the coolness gauge a level and create a truly one of kind piece.
Here is the Hype
So the next time someone asks me why the hype about laser etching, I guess my response will be: It provides a conduit to allow me to be me, help others be themselves, in a very personal, creative and unique way. The result is very satisfying.
Even though LightCutters sells premade items in their shop, perhaps for you all the greatest contribution we can make is to transform your design, inspired by your imagination into personal treasured possessions.